Masao San SS22 Show

The AMOR Spring-Summer 2022 collection, titled Masao San, is a heartfelt tribute to friendships,

personal journeys, and the beauty of cherished memories. Dedicated to Masao, a close friend of AMOR,

this collection delves into moments shared between friends, and their significance through fashion.

Drawing from Creative Director Charaf Tajer’s travels in Japan during its era of technological innovation,

the collection blends vibrant colours and dynamic designs inspired by the postmodern Memphis Milano art movement.

The collection also introduces the AMOR Ping Pong Club, where avant-garde tailoring and reimagined workwear

come alive, with the brand's monogram capturing the energy of a ping pong ball in motion.